Building a successful business requires more than just understanding customer discovery, go-to-market strategies, legal issues, and raising capital. Successful businesses are built on foundations that enable leaders to turn information into knowledge in order to scale, evolve, and recover.

All too often, businesses fail because their leaders don’t understand that growth requires processes that enable innovation and differentiation, which leads to competitive advantage.

The ability of organizational leaders to successfully create and manage business operations relies heavily on how well they are at developing these necessary processes.

When organizational leaders take the time to understand and operationalize their business’s functions, they avoid common barriers to success while being able to recover more quickly from unexpected events, while minimizing any potential damage to their reputations.