“What I’ve realized is that after three years we have made absolutely no dent on this issue at all. What’s happened instead is that these companies are relying on our free labor to flag this up for them and they’re not doing anything.”
Sleeping Giants began as an anonymous effort to alert advertisers their brands were appearing on propaganda site, Breitbart News.
Since then, she has led campaigns that have convinced advertisers to flee Fox News’ The O’Reilly Factor, Tucker Carlson Tonight and The Ingraham Angle. The campaign is also behind the effort to deplatform Alex Jones’ Infowars as well as influential white nationalist figures.
In 2019, she made international headlines for successfully calling on PayPal to drop the KKK as a customer.
Through her work, Sleeping Giants has ushered in a new era of brand safety and corporate accountability.
As a marketing consultant-turned-brand safety advocate, Nandini is now working to help marketing and tech audiences safely navigate this volatile and unpredictable new world of consumer activism.
She has been named by Business Insider as one of 23 industry leaders “fixing” digital advertising, a DigiDay Changemaker in 2017, and recognized as one of 30 women shaping the B2B marketing space.
Sleeping Giants is a Cannes Gold Lion🥇 and a Webby-award winning campaign.